A decade ago, companies were expanding into new territories. Insurance companies began to offer banking services. Starbucks produced a movie. Coke was creating a line of clothing. Today, however, most businesses have retreated back into their core competencies, and they are outsourcing anything that fall outside of the comfort zone. Security is such a specialized service that companies are no longer trying to build an internal security team. And if they have done so, the results were likely less than ideal.
National Monitoring Center (NMC) can provide you with the guidelines you need to generate additional sales in the commercial sector. To start, we can direct you towards the kinds of companies that are seeking external security. We serve as the monitoring agency for thousands of businesses across the US. We know which businesses want which services the most.
Use your own core competencies as well. If you have even just one restaurant or coffee shop as a client, then market yourself as an expert in that niche. Look for local associations where you can speak. Offer some simple steps towards increasing security within that sector.
Some small businesses will want to add security as the responsibility for an existing staff member. As you know, this often leads to data loss, financial loss, and physical breaches. Reach out to the local small business associations and create a presentation about the best ways that a small business can easily improve security; sometimes the best way to sell your services is to offer a bite of what the companies need.
Like human resources, security is a specialized skill that can no longer be fulfilled from within. Cash handling, data security, and perimeter surveillance are necessary for businesses of every size. Show them a bit of what’s at risk and you will gain their trust for security services.