Video Verification for Commercial Clients

face reognition video

Now that video verification is a standard part of most advanced security systems, your sales team can use the feature as a primary selling point for acquiring new commercial clients. National Monitoring Center (NMC) is at the forefront of video verification systems and we can guide you through the best ways to promote this service with your new and existing commercial clients.


Many commercial clients might be aware of the previous iterations of video surveillance. While remote video investigations were an important step towards the integration of video verification, video “investigations” may have soured some commercial clients to the benefits of an expensive video system. Today, however, with video verification, the service become significantly more valuable thanks to the association with the actual alarm event.


Moreover, video verification ensures that law enforcement response triage the event as a priority one issue instead of the historic, level three priority. For clients with significant cash or merchandise on hand, the difference between priority three and priority one can mean retaining significant business assets.


Finally, video verification suffers from an out-dated reputation of doing nothing more than resolving false alarms. For commercial clients, avoiding false alarms is not a selling point. From the client’s perspective, your system should already avoid false alarms, so trying to sell on that point simply exposes your own weaknesses as a security firm.


Take the time to train your sales team on the proper selling points for video verification. Commercial clients don’t want to sift through all of the jargon about upgraded video systems. Communicating the value of new technology is an essential skill for your sales team, and it will pave the way for your future business acquisitions.

Thirtysomethings Looking for Smarthome Conveniences

Thirtysomething Home Security System

Parents in upper end of the Millennial generation (30s) are looking for the conveniences that come with adding Smarthome technology to home security. And while home security still remains the primary motive when the 30-somethings seek professional monitoring, the ability to see inside their home from anywhere in the world has become a significant selling point.


National Monitoring Center (NMC) can provide your clients with the technological upgrades that the newest generation of homeowners see as necessities. For example, in most homes with school-age children, both parents work. Or there is only one parent in the household. And because kids easily lose keys, working parents quickly come to enjoy the benefits of digital locks and remote control door entry.


Most Millennials have their Smartphones within reach at all times. And at 3 o’clock most of them will start to wonder if the kids made it home from school. With a digital notification system, those worried parents can get a text message as soon as the front door opens. Plus, if the kids are in their teen years, most parents also want to be able to see into the house to determine which friends the kids have invited over after school.


For new clients, the selling point may not always be the security that comes with 24-hour monitoring. Not everyone is worried about break-ins. Your sales team needs to be sensitive to the motivating factors for new clients. Some may skip over fire, water, and theft entirely; some clients may want nothing more than the comfort of knowing what is happening in their homes at all times. Security then becomes a secondary selling point.


Client needs and wants are changing. The 20-somethings from ten years ago are now high earning parents. They are accustomed to an integrated life where technology drives most of their consumer purchases. Home security has depended on technology for decades. Your business’s future depends on your ability to embrace the new advances that seem to arrive on a weekly basis.

Addressing False Alarms

False Alarm Security Systems

Regardless of the source, a series of false alarms can undermine your reputation as a security firm. Both the clients and the municipal service professional dispatched to resolve the problem will grow tired of the problem, and you may have to solve the problem even if your system isn’t the cause. Because of our extensive experience with thousands of municipalities, along with our technological understanding of the interfaces, National Monitoring Center (NMC) can help you find the source of the issue for a final resolution.


False alarms generally fall into one of two categories: human error and technological problems. The human errors are the easiest to fix. By asking a few people the right questions, NMC can help you identify how the clients are misusing the system and causing an error. Technological problems, unfortunately, can be much more complicated.


Software diagnostic programs will almost always rule out a problem with the computer programs that can accidentally trigger an alarm. In addition, if a software program is released with a programming error, several clients will report the same issue simultaneously. When several clients start reporting the same issue, the original programming team will find a patch to fix the problem quickly.


The most difficult problems arise when the wiring or the cables inside the client’s building cause the system to trigger a false alarm. Of course, this kind of problem will be expensive to solve and may require significant proof that the physical wiring is the most likely cause. Full diagnostic analysis of the hardware and software systems will have to come first. Then, a technician will have to visit the site for confirmation. Ultimately, the client will have to pay for the repair, so minimizing lead time costs is critical in keeping the total cost low. With NMC’s vast experience in address false alarm problems, we have an effective protocol that will help to quickly narrow down the likely causes.


Don’t allow your client’s suffer additional costs that come from the fines incurred by false alarms. NMC can help you and your clients quickly and efficiently solve these unnecessary incidents.

Environmental Monitoring for Commercial Clients

Environment security monitoring

Commercial accounts tend to be concerned with physical security and data encryption; businesses want to know who is accessing their building and their computer systems. However, the greatest threat to business continuity can already be lurking in the walls inside the business. Frequently overlooked by commercial clients, environmental monitoring is an excellent way for your sales team to connect with clients and add revenue-building services to existing accounts.


National Monitoring Center (NMC) will provide you and your clients with the most-technologically advanced environmental monitoring systems to help your business clients avoid interruptions due to sudden and unexpected changes inside the business. For example, a heat detection system can provide a business with the necessary alert to avoid data loss due to mechanical overheating. Computer servers generate a tremendous amount of heat, and the machines need to be kept cool in order to work properly. If one or more computers start to overheat, the client could lose thousands of dollars in business intelligence if the storage space isn’t properly monitored.


Even more destructive than heat, water can destroy both data storage and physical work spaces. Water damage can begin with a broken heating system. A good monitoring system will alert the security team when temperatures inside the building start to suddenly drop. Cold temperatures mean expanding water. And that mean a burst pipe when temperatures rise the next day. In the winter months, your clients could return from a long weekend to find their office destroyed by water. In older buildings with imperfect heating systems, old insulation, and aging pipes, a good environmental monitoring system can mean the difference between staying in business and shutting down permanently.


Heat, water, and humidity are serious threats to your commercial clients. And if they don’t own their own building (or even if they do) they probably don’t know about the condition of the infrastructure behind the walls. Of course, your business clients can rely on insurance claims to help recover financially, but once data is lost, sometimes there is no amount of money that can help get your clients recover from the losses.

Market Opportunity with DIY Disappointment

DIY Home Security Systems

Consumers are showing a consistent disappointment when they opt for self-installed camera systems instead of professional ones. As a distributor, this kind of consumer frustration creates a perfect opportunity for acquiring new clients and upgrading existing ones.

While the DIY trend in home security can feel like an uphill battle, the trend is actually expanding consumer interest in smart homes and integrated security systems. Do-it-yourself systems provide distributors with a semi-informed public, allowing you the chance to have a more advanced conversation about the features and benefits you provide.
The DIY consumer will be open to a professional monitoring option for any one of several options. At a basic level, the consumer could simply find the technology difficult to install and maintain. Generally however, this isn’t sufficient for the consumer to look for an upgrade.

The key factor in guiding a consumer from being a DIY installer to a subscriber is the purpose of the camera system. What good is a camera system without a monitoring company like National Monitoring Center (NMC) on alert and ready to take action when a problem arises? Essentially, who is watching the video feed?

Even though the DIY consumer might feel frustrated with the technological complications or security limitations, train your sales team to avoid negative commentary about those in-place systems. Some consumers might feel a sense of pride in their DIY systems even with the decision to switch to a professional firm. Others might be embarrassed about the waste of time and money. Guide your sales team towards the positive aspects of professional monitoring and you could reap financial benefits thanks to the DIY trend.

The Voice From Above

Security Monitoring Process

Hopefully, none of your clients will ever hear the voice of a security representative coming out of a commercial system’s built-in loudspeaker. However, if and when that voice starts asking questions about the state of affairs inside the business, the voice needs to be both calm and authoritarian. National Monitoring Center (NMC) hires and trains its staff to be that voice in times of crisis for your clients.


The effect can be quite startling — especially for an hourly staff member who accidentally triggers a live response from the security system. The staff member may not even know that a security monitoring service is able to use the system to discuss any sudden security problems. Like a voice out of thin air, the staff at the monitoring center need to quickly access and assist the situation at hand to reduce asset loss and ensure personal safety.


Of course, occasionally the situation is critical and the security system has been activated because of a crime occurring in real time. In times like this, the staff training and procedural protocols at the monitoring center must be of the highest caliber to ensure no loss of life. Unfortunately, crime isn’t completely avoidable and so when a critical situation arises, your clients need to have the best monitoring system available.


NMC doesn’t just allow anyone to sit in our monitoring center. The staff go through extensive crisis training to ensure that anyone who uses a security loudspeaker program is able to do so with confidence. In addition, critical situations activate a series of internal protocols to engage both senior staff and local police. Quick and decisive action is key in preventing an unfortunate crime from becoming a fatal one.


Your clients — everyone from the business owner to the hourly staff — have to feel protected with your security system. If and when the alarm sounds, the clients will turn to that voice from the loudspeaker for help, guidance, and support. Let that voice of reason be NMC.


Buying Into the Cloud

cloud security systems

For years, several sectors within the security industry avoided cloud technology. Giving up control over the selection of software and hardware systems is a difficult transition for some professionals in the industry. However, cloud technology continues to evolve and soon the majority of services will only be available through off-site technological services.


For some security professionals, they experienced a disappointing introduction to cloud-based services several years ago. The complications of VPN servers along with the clunky ways in which the systems connected often gave a poor first impression of the potential of using off-site, cloud services. Today, however, the speed of technology and the utility of the software that runs on it have evolved to a point at which the value of cloud services can’t be denied.


End users continue to demand more of security services, and this in turn, is pushing security providers (direct and indirect) to maintain up-to-date servers and software. The cost of buying new, faster machines is generally not the greatest cost barrier. However, using in-house software allowing end users, dealers, and third-party services to remain seamlessly connected is expensive. Moreover, the greatest expense in trying to manage all pieces of the security supply chain is the cost of personnel. Technology professionals demand high salaries and shared cloud-services allow those professional to be more affordable for everyone in the service chain.


National Monitoring Center (NMC) can help you integrate the affordable and secure cloud-based services that give you an edge over your local competitors. We can help you constantly bring the most up-to-date security benefits to your commercial and personal end users.


Technology and Industry Convergence

technology convergence security monitoring

The use of technology to drive progress in the security industry creates several weaknesses. As consumer technology continues to expand, security providers will have to answer to customers who both insist on simplicity but demand security. The security industry is converging with other industries (like app builders) and everyday new players join in the mix of people who have a say in the supply chain for security products and services.


The use of hardware and software that can affect security should be treated like the chain of evidence in a criminal case. Any breach in that chain can mean contamination. Unfortunately, end-users (especially personal-use consumers) don’t think about how the various players can impede security.


Cell phones, for example, are becoming an all-in-one device. In the very near future, a measurable percent of consumers won’t be using credit cards or cash to make purchases. Most consumer purchase power will be imbedded in the software and hardware built into phones. The same trend is true for security options like keys, remote entry fobs, and access codes.


Security providers have to follow suit or get left behind. Unfortunately, there are major security questions when an individual’s phone can control everything from the the light in the attic to the garage door. And while you might do everything you can help prevent the phone from being compromised, one single piece of malware downloaded by a hapless consumer can mean a major breach in security.


National Monitoring Center (NMC) will help you stay informed about any new and trending security problems. As your monitoring service, we can provide the necessary support to ensure that the technology you install remains secure for your end consumers.