How Pets Affect Security Services

Pet security

For many pet-owners, pets are a part of the family. And when the pet-owners go away, they want their pets to remain safe and comfortable at home. Of course, this means the additional cost of pet sitters coming and going on a regular basis while no one is at home. As a security service, not only can you offer additional security services to keep the home safe, you can also offer the comfort of knowing that the animal is visible through a monitoring service like National Monitoring Center (NMC).


In lieu of sending the cat or dog to a caged kennel, many pet-owners hire pet sitters to stop by the house on a regular basis to feed and walk the animals. And while the pet-sitter might be a trusted friend or family member, it’s just as likely that the pet-sitter is a stranger hired through a service or through a referral. Encourage your clients to stress the home’s security measures to the pet sitter; offering a unique code and pointing out the cameras is a great way to deter the stranger from sneaking a look in the closets or snagging anything off the shelves.


Some pet-owners want a visual confirmation that their pets are alive and well. For anyone without a live feed, you can use the pet as a way of convincing the client to upgrade to an on-going monitoring service. Thanks to mobile technology, pet-owners with a live feed service can use their phones and take comfort in knowing the pet at home is safely sleeping on the couch.


Dogs have always been a critical part of security services. And with a sound-sensitive monitoring service, your client’s dog can still be helpful in alerting the monitoring team to a problem. Extra barking and excessive movement is a great way to alert our team to a problem in or around the home. Home security systems have to be set to account for animal activity anyway, so we can use those setting to your advantage in offering a secure home.


Find new clients by teaming with a local shelter to connect with new pet-owners. For existing clients, you can use the pet as a way to start a conversation about additional products and services.

Perimeters – The Trend for 2016

personal perimeter security

For several years, the concept of perimeter security (over building-only security) has gained tremendous traction with commercial clients. In 2016, you are likely to see more personal account holders asking about perimeter security in addition to the front-door security they currently enjoy.


As commercial clients bought into perimeter security features such as camera surveillance and motion detection, the employees at those businesses were hearing about the preventative benefits that come with stopping a crime before it happens. Now those employees are returning home and finding that their home security seems to be lacking.


In addition, smarthome features are making perimeter security more accessible to the do-it-yourself homeowner. Consumers are now acutely aware that they can to see who is ringing their doorbells through a smartphone app. And not only can they see the visitors, but they can talk to them as well. And as with most DIY features, consumers will quickly grow tired of the technological barriers and lack of interconnectivity with their other security features. And when they want a professional to install an interactive doorbell, you and your sales team need to be ready to offer them quick answers and excellent service.


The growing interest in perimeter security also harkens back to a home security marketing staple — the neighborhood watch. As consumers realize that a secure home is significantly safer in a neighborhood of watchful residents, neighborhood watch programs will grow in popularity again. Perimeter security can extend from the property line and include the entire block or cul-de-sac. Neighborhood programs are currently using email, text, and social media to send out alerts; you want your company to be a part of that conversation and growing bubble of security.


Personal accounts are primed for an up-sale in perimeter security. For your high budget clients, offer them a free motion detection light to initiate the conversation. For your low budget clients simply start the conversation they want to have. Your current clients are your best resource for growth.


The Role of On Site Security

On Site Security

In some ways, there no way to replace a live security guard. Package delivery acceptance, guest relations, and late night walk-throughs are just a few examples of how technology can’t replace a human being. But what is the real goal of the on site security officer?


The basic role of the on site guard is to record and report. Unless the guard has special training and extensive licensing, a live human being is simply a way to know what is happening at all hours of the day. In other words, on site security guards aren’t there to put themselves in danger by preventing crime. They won’t confront someone with a gun. They won’t chase down a robber. They might not even go investigate an open door.


Realistically, you don’t want a minimally trained, low-wage worker to do more than simply report any problems. Security personel services churn through thousands of workers ever year. These men and women, while valuable for some services, do not have the extensive training to know how to handle a complex, criminal act. If asked to intervene, an untrained security guard could escalate a crime towards violence or distrupt important crime scene evidence.


At National Monitoring Center (NMC) we train our 24-hour staff how to handle the complex situations that arise when security is breached. We understand how to direct and coordinate employees, on site security, and emergency responders (including police, fire, and medical service). We understand the inherant problems that arise out of criminal activity and we know how to ensure everyone’s safety.


Again, the role of on site security staff is to simply record and report. But that’s not enough.To protect your business assets and your employees, you need to have a professional monitoring service to skillfully direct any activities during any complex problems.


Coordinating Commercial Insurance with Security Features

commercial insurance and security

Encourage your sales team to offer a commercial insurance policy review as an introduction to commercial security or any corresponding upgrades. Your commercial clients may not understand their commercial insurance policies, and by offering a “review” your sales team can provide the client with a sense of security through this added-value interaction. National Monitoring Center (NMC) can help you create a list of talking points regarding the intersection of commercial insurance and commercial security.


For an easy introduction, your sales team can ask if the client if they get a commercial insurance discount by having a security system. This is a typical discount for personal policies, but may not always be included in all commercial insurance policies. However, because commercial insurance is costly, your clients will appreciate any possible discounts.


Next, point out the coverage for theft. Most business owners worry most about theft — especially those who use significant amounts of cash on a daily basis. This is the core of how you can add value. And as often as the owners may worry about theft, they still may not understand the insurance policy coverage for theft. This is an ideal conversation for any client with minimal security. Simply by pointing out the uncovered cash losses, your clients may be willing to spend more on cash-centered security features such as video upgrades.


Finally, go over any possible data losses due to fire and water damage. While most insurance policies offer significant coverage for recovering lost data, most businesses don’t have any methods for recreating or recovering the data they would lose in a fire. Point out the ways in which your company can help prevent data loss due to fire and water damage.


The more you can interact with your clients, the longer the clients will remain with your security firm. Commercial insurance is an expensive necessity, so use it to your advantage. And once your have begun interacting with the client about insurance, you have a great reason to contact the insurance agent — yet another avenue towards more commercial clients.