Emergency Plans and Kits

security emergency planning kit

For both commercial and personal accounts, consider putting together a basic emergency kit that your sales team can use as a tool for engaging new clients and upgrading current ones. Given the extreme weather conditions that can affect most parts of the US throughout the year, every household and business should have an emergency plan. National Monitoring Center (NMC) can help you put together a template that your sales team can use to offer help to all your clientele.

 

Emergency kits are a natural choice for you to give out to your clients during the holiday season. You are in the business of extreme situations, so your clients will appreciate the help when you offer them a kit with tools such as flares, flashlights, and a radio. Generally, you can buy these kits as promotional items; for an additional fee you can have your company’s logo printed on the outside. Frequently these kits will also include a sleeve where the client can keep pertinent information such as security firm contact information.

 

Many insurance companies require their commercial clients to maintain an emergency plan. As this often falls low on a list of priorities, the commercial accounts will appreciate your help in becoming compliant with an insurance requirement.

 

Families who don’t have an emergency plan, or have an out-of-date plan, will appreciate the help with coordinating a family’s technological assets with an emergency plan. Is there a central meeting location? Does everyone have the necessary cell phone numbers in their phones? Does everyone have a printed list of phone numbers in case there is no way to charge a cell phone?

 

Emergency kits are a helpful and appropriate way for you to remain in contact with your clients. The holiday season is the perfect time to warn them about extreme weather and provide them with a helpful solution. At some point this winter, more than likely, hundreds of businesses will need emergency kits; will one of them be your client?

Why Cellular Retransmission Matters to Your Clients

Cellular-Retransmission-NMC

 

Cellular retransmission is about redundancy. Generally, your new or potential clients will have heard about the value of redundancy in data warehousing and computer downtime. Because they are already familiar with the value of redundancy in their IT solutions, you can leverage that knowledge to promote your own capabilities.

 

National Monitoring Center (NMC) provides your clients with cellular retransmission to avoid any security downtime. In short, you can say, “Your system is connected by encrypted land lines and backed up by encrypted cell phone connections.”

 

If anyone cuts their phone lines, we’ll know to investigate. Because of the on-going polling process, our systems know if there is a gap between the data transmitted via the phone line and the data transmitted via the cell phone towers. Within a few seconds, we know if someone is tampering with your client’s phone lines and we will initiate security protocols to protect your client’s assets.

 

Communicating the technological advances in the security field can be a difficult challenge. However, your clients are familiar with cell phone technology and are likely familiar with the concepts of redundancy. Leverage the client’s own knowledge explain the advanced features of your services.

 

One Sentence to Help You Pivot with Commercial Clients

Home Security For Commercial Clients

The best potential customers are the clients you already have. And while not all of your personal lines clients have businesses, all of your commercial clients have homes. However, depending on your sales structures and your sales training, convincing your team to attempt a sales pivot from commercial to personal lines could be difficult.

 

National Monitoring Center (NMC) is equally capable of handling commercial and private accounts. We can provide you with the supporting documents and sales guidance to help you add personal lines to your existing commercial clients.

 

The best way to introduce personal lines to a commercial client is generally with a simple question: Is your home as secure as your business?

 

Clients will frequently overlook the security of their home despite putting significant emphasis on security for their businesses. However, once they see that they are protecting their office furniture and computer data more than their own families, they will often welcome a home security review.

 

A client’s home security can also be introduced as one component of the total commercial security package. Because most business owners work at home at night and during the weekend, a weak digital security system at home can easily expose sensitive business data.

 

If you have a split sales team (commercial lines and private lines) consider cross-training so that each team can provide leads to the other. With a collaborative approach, you might find that your greatest opportunity for growth already exists inside your own client list.

Handling Calls from High End Clients

NMC-Professional-CSRS

Regardless of a caller’s temperament or attitude, the security professional on the other of the phone needs to remain respectful and understanding. At National Monitoring Center (NMC), we provide our service staff with extensive customer call training to ensure all client calls are handled with care and consideration.

 

The vast majority of contact your clients will have with NMC staff will be for mundane reasons. False alarms, equipment replacement, and unwitting neighbors are the primary causes for a security system to alert the monitoring center. And for the high end clients with sophisticated, smarthome security, the systems may require constant upkeep and care. But the best clients don’t always have the best attitude.

 

Keep in mind, your security system will be judged by those times when the client has to call into the monitoring center. As the security firm, you can be at the top of your game, but if your contracted monitoring center doesn’t have the right staff, you will lose your clients after just one or two poor experiences with problematic, monitoring staff.

 

Most monitoring centers will train employees how to address issues such as a forgotten password. And of course, all monitoring companies train employees how to handle difficult situations like health emergencies or burglaries. However, does your monitoring center train its staff to remain calm when a client is berating them for yet another false alarm?

 

Clients don’t always remain calm. In fact, with an alarm blaring (for no good reason) at 2 am, can you blame them for being irritated? However, it’s in those moments when the monitoring center staff has to know how to reduce the client’s stress and minimize the impact of the problem.

 

At NMC, we guarantee that every interaction will build up the client’s impression of the overall security system. With the greatest threats, come the greatest opportunity. Don’t put that opportunity in the hands of a monitoring center without a properly trained staff.

 

Video Verification for Commercial Clients

face reognition video

Now that video verification is a standard part of most advanced security systems, your sales team can use the feature as a primary selling point for acquiring new commercial clients. National Monitoring Center (NMC) is at the forefront of video verification systems and we can guide you through the best ways to promote this service with your new and existing commercial clients.

 

Many commercial clients might be aware of the previous iterations of video surveillance. While remote video investigations were an important step towards the integration of video verification, video “investigations” may have soured some commercial clients to the benefits of an expensive video system. Today, however, with video verification, the service become significantly more valuable thanks to the association with the actual alarm event.

 

Moreover, video verification ensures that law enforcement response triage the event as a priority one issue instead of the historic, level three priority. For clients with significant cash or merchandise on hand, the difference between priority three and priority one can mean retaining significant business assets.

 

Finally, video verification suffers from an out-dated reputation of doing nothing more than resolving false alarms. For commercial clients, avoiding false alarms is not a selling point. From the client’s perspective, your system should already avoid false alarms, so trying to sell on that point simply exposes your own weaknesses as a security firm.

 

Take the time to train your sales team on the proper selling points for video verification. Commercial clients don’t want to sift through all of the jargon about upgraded video systems. Communicating the value of new technology is an essential skill for your sales team, and it will pave the way for your future business acquisitions.