Parents in upper end of the Millennial generation (30s) are looking for the conveniences that come with adding Smarthome technology to home security. And while home security still remains the primary motive when the 30-somethings seek professional monitoring, the ability to see inside their home from anywhere in the world has become a significant selling point.
National Monitoring Center (NMC) can provide your clients with the technological upgrades that the newest generation of homeowners see as necessities. For example, in most homes with school-age children, both parents work. Or there is only one parent in the household. And because kids easily lose keys, working parents quickly come to enjoy the benefits of digital locks and remote control door entry.
Most Millennials have their Smartphones within reach at all times. And at 3 o’clock most of them will start to wonder if the kids made it home from school. With a digital notification system, those worried parents can get a text message as soon as the front door opens. Plus, if the kids are in their teen years, most parents also want to be able to see into the house to determine which friends the kids have invited over after school.
For new clients, the selling point may not always be the security that comes with 24-hour monitoring. Not everyone is worried about break-ins. Your sales team needs to be sensitive to the motivating factors for new clients. Some may skip over fire, water, and theft entirely; some clients may want nothing more than the comfort of knowing what is happening in their homes at all times. Security then becomes a secondary selling point.
Client needs and wants are changing. The 20-somethings from ten years ago are now high earning parents. They are accustomed to an integrated life where technology drives most of their consumer purchases. Home security has depended on technology for decades. Your business’s future depends on your ability to embrace the new advances that seem to arrive on a weekly basis.
Regardless of the source, a series of false alarms can undermine your reputation as a security firm. Both the clients and the municipal service professional dispatched to resolve the problem will grow tired of the problem, and you may have to solve the problem even if your system isn’t the cause. Because of our extensive experience with thousands of municipalities, along with our technological understanding of the interfaces, National Monitoring Center (NMC) can help you find the source of the issue for a final resolution.
False alarms generally fall into one of two categories: human error and technological problems. The human errors are the easiest to fix. By asking a few people the right questions, NMC can help you identify how the clients are misusing the system and causing an error. Technological problems, unfortunately, can be much more complicated.
Software diagnostic programs will almost always rule out a problem with the computer programs that can accidentally trigger an alarm. In addition, if a software program is released with a programming error, several clients will report the same issue simultaneously. When several clients start reporting the same issue, the original programming team will find a patch to fix the problem quickly.
The most difficult problems arise when the wiring or the cables inside the client’s building cause the system to trigger a false alarm. Of course, this kind of problem will be expensive to solve and may require significant proof that the physical wiring is the most likely cause. Full diagnostic analysis of the hardware and software systems will have to come first. Then, a technician will have to visit the site for confirmation. Ultimately, the client will have to pay for the repair, so minimizing lead time costs is critical in keeping the total cost low. With NMC’s vast experience in address false alarm problems, we have an effective protocol that will help to quickly narrow down the likely causes.
Don’t allow your client’s suffer additional costs that come from the fines incurred by false alarms. NMC can help you and your clients quickly and efficiently solve these unnecessary incidents.
Commercial accounts tend to be concerned with physical security and data encryption; businesses want to know who is accessing their building and their computer systems. However, the greatest threat to business continuity can already be lurking in the walls inside the business. Frequently overlooked by commercial clients, environmental monitoring is an excellent way for your sales team to connect with clients and add revenue-building services to existing accounts.
National Monitoring Center (NMC) will provide you and your clients with the most-technologically advanced environmental monitoring systems to help your business clients avoid interruptions due to sudden and unexpected changes inside the business. For example, a heat detection system can provide a business with the necessary alert to avoid data loss due to mechanical overheating. Computer servers generate a tremendous amount of heat, and the machines need to be kept cool in order to work properly. If one or more computers start to overheat, the client could lose thousands of dollars in business intelligence if the storage space isn’t properly monitored.
Even more destructive than heat, water can destroy both data storage and physical work spaces. Water damage can begin with a broken heating system. A good monitoring system will alert the security team when temperatures inside the building start to suddenly drop. Cold temperatures mean expanding water. And that mean a burst pipe when temperatures rise the next day. In the winter months, your clients could return from a long weekend to find their office destroyed by water. In older buildings with imperfect heating systems, old insulation, and aging pipes, a good environmental monitoring system can mean the difference between staying in business and shutting down permanently.
Heat, water, and humidity are serious threats to your commercial clients. And if they don’t own their own building (or even if they do) they probably don’t know about the condition of the infrastructure behind the walls. Of course, your business clients can rely on insurance claims to help recover financially, but once data is lost, sometimes there is no amount of money that can help get your clients recover from the losses.
Consumers are showing a consistent disappointment when they opt for self-installed camera systems instead of professional ones. As a distributor, this kind of consumer frustration creates a perfect opportunity for acquiring new clients and upgrading existing ones.
While the DIY trend in home security can feel like an uphill battle, the trend is actually expanding consumer interest in smart homes and integrated security systems. Do-it-yourself systems provide distributors with a semi-informed public, allowing you the chance to have a more advanced conversation about the features and benefits you provide.
The DIY consumer will be open to a professional monitoring option for any one of several options. At a basic level, the consumer could simply find the technology difficult to install and maintain. Generally however, this isn’t sufficient for the consumer to look for an upgrade.
The key factor in guiding a consumer from being a DIY installer to a subscriber is the purpose of the camera system. What good is a camera system without a monitoring company like National Monitoring Center (NMC) on alert and ready to take action when a problem arises? Essentially, who is watching the video feed?
Even though the DIY consumer might feel frustrated with the technological complications or security limitations, train your sales team to avoid negative commentary about those in-place systems. Some consumers might feel a sense of pride in their DIY systems even with the decision to switch to a professional firm. Others might be embarrassed about the waste of time and money. Guide your sales team towards the positive aspects of professional monitoring and you could reap financial benefits thanks to the DIY trend.