A recent study performed by a collaboration of real estate and security companies has revealed what people want when buying a home. First of all, they want the home to be ready to move in. More than 70% or people in the study wanted the kitchen and bathrooms in a home to be updated. However, nearly half of responders were also looking for a home with a preinstalled security and automation system.
What This Means for the Security Industry
This opens up a whole new world for residential security marketing. First of all, new subdivisions have a better chance at selling new units if security and monitoring features are built-in. Second, homeowners who are looking to sell are more likely to find a prospective buyer if such a system is already in place.
Finally, this also means that prospective buyers who have found the perfect home, but it’s just missing one little thing—a security and monitoring system—are looking for such a system to be installed before a particular move-in date.
Monitoring Services for the Modern Family
Regardless of the makeup of the family buying a home, there are monitoring services to meet their unique needs. Whether it be the latest in fire detection systems or easy monitoring of latchkey kids when they get off the bus while parents are still at work, NMC is proud to provide our clients with the monitoring services that your customers want.
Contact us today to learn more about our residential security offerings.